Lorenzo Pessini

I am the CEO and co-founder of NOUS. During my undergraduate career, my mother faced a gastrointestinal condition that prevented her from drinking coffee. At the same time, I was consuming 12 cups of coffee a day, with unhealthy consequences.

So I started looking for alternatives to caffeine and NOUS was born. My academic path led me to obtain a degree in biology. Moved by an immense passion for everything rooted in the natural world, I position myself as a strong supporter of sustainability and a passionate supporter of start-ups.

I place great value on building human relationships between our team members, valuing these connections not only for work, but also for building that intangible but crucial element that undoubtedly sets us apart.

I have a clear vision of the form that NOUS should take and the path we need to take, mainly thanks to the people who are currently part of this adventure and those who will join in the future. One step closer…